Online tutoring services market size in India to grow
The online tutoring services market in India is set to grow by USD 10,585.08 million from 2022 to 2027, progressing at a CAGR of 17.03% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the increasing expenditure on tutoring. Here is an exclusive report talking about market scenarios with a historical period (2017-2021) and the forecast period (2023-2027).
Students and parents are increasingly becoming aware of the importance of online education in India. The Government of India is also increasing the expenditure on online-based education and learning to encourage the adoption rate in rural and semi-urban areas. For instance, the Government of India has launched the Spoken Tutorial, an initiative where students can interact with teachers using information communication technologies (ICT). In addition, prominent educational institutes such as IITs and IISCs have set up a technology-enhanced learning platform named NPTEL to assist people in the subjects such as Engineering, Science, and humanity. Many such factors are driving the growth of the market.
The report on the online tutoring services market in India provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis.
Online Tutoring Services Market in India 2023-2027 - Market Dynamics
Key Trend - The emergence of intelligent tutoring systems (ITS) is identified as the key trend in the market. Education institutions are adopting ITS to overcome various drawbacks in the deployment of online tutoring. The use of ITS allows vendors to monitor the users and design customized learning services based on the pre-existing understanding of knowledge and the style of learning. The ITS comprises models and components that provide instruction based on mapped information. It helps in delivering better services and helping students to gain better results through feedback and course plans. Such benefits are increasing the adoption of ITS in online tutoring. This is expected to positively influence the growth of the market during the forecast period.
Challenge - The lack of quality training for the tutors is identified as the major challenge hindering the growth of the market. Individuals in India are not compelled to follow any rules and regulations when taking a career in online tutoring. This impacts the credibility of tutors as well as the learning service providers. Besides, students tend to follow only a few popular vendors, which poses a challenge to new market players. Such challenges are hampering the growth potential of the market.
Online Tutoring Services Market in India 2023-2027: Market Segmentation
The online tutoring services market in India is segmented by courses (STEM courses, language courses, and others), and end-user (higher education and K-12).
By courses, the market growth in the STEM courses segment will be significant during the forecast period. Educational institutions in India are emphasizing STEM subjects while designing the examination pattern for the students. In addition, the rise in the number of government initiatives such as Make in India and Skill India Mission has created awareness among the students about STEM subjects. These factors are increasing the adoption of STEM courses among students.
Based on the end-users, the market will witness increased demand for online tutoring services from the higher education segment. The rising awareness among students about entrance test preparation is driving the growth of the segment. In addition, the implementation of development policies by the government under Digital India and the easy availability of the internet are driving the growth of the segment.
Source : Yahoo News